Why Native Engagement Is a More Effective Approach to Native Advertising

This article ran in the March 5, 2014 edition of  Marketing Profs in its opinion section; it was contributed by Dailybreak CEO, John Federman.

Native advertising is all the rage in marketing circles these days. The approach blends paid messages […]

Dailybreak Survives Advertising Week 2012

The Dailybreak team recently stepped away from the daily grind and spent an action packed week in New York City. Times Square was buzzing with creative energy and invaded by the industry for Advertising Week 2012. In our first […]

Dailybreak does Advertising Week

The team here has been prepping like crazy for a big week in New York City at Advertising Week 2012 #AWIX. We’re really excited to join innovative marketing & technology companies at the AWE Expo.

Companies will be demonstrating their newest offerings […]

Why is Advertising to Millennials so Difficult?

In part 2 of John Federman’s interview with BizReport, he talks about why it’s so difficult to reach this elusive market and gives his tips for engaging millennials through non-traditional advertising.

How to use non-traditional ads to engage

Brands: if you’re […]

User-Generated Content and the Millennial

Millennials have emerged as the darling of marketing and advertising efforts.  While there’s lack of consensus  on the definition, Millennials are often considered Gen Y and in the US alone, represent nearly 80 million consumers.   Part of what […]

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    Why Your Branded Content Marketing Should Put Gaming Into Play

Why Your Branded Content Marketing Should Put Gaming Into Play

The Content Marketing Institute recently featured an article on working gamification into your content marketing efforts.  In all candor, the piece was authored by Dailybreak Media as a means of demonstrating how you can up your content marketing game, make […]

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    reThink Israel™ Campaign Uses Gamification to Increase Awareness

reThink Israel™ Campaign Uses Gamification to Increase Awareness

Dailybreak Media provides interactive solution to highlight the real Israel

BOSTON – February 25, 2014 – How do you make Israel relevant to American millennials? That was the challenge facing an American nonprofit called reThink Israel™, which worked with Dailybreak […]

A Big Week for the IAB – What We’re Reading

Over the past week, there have been numerous updates and reports from the Interactive Advertising Bureau, the business organization responsible for setting industry standards, conducting research, and providing legal support for the online advertising industry.  On the heels of their […]

By |February 14th, 2014|Marketing|0 Comments

A Month in Engagement Marketing

At the beginning of 2014, Dailybreak Media introduced a new feature to the website, The Daily Take.  The goal is to provide bite-sized facts on a quickly changing social and engagement-oriented market.  Each day, we present one market fact […]

The Agency of Tomorrow – What We’re Reading

Remember the old days, when advertising agencies did advertising and public relations agencies did PR. Well, those days are gone. Social media and content marketing have shaken up the old model resulting in branding agencies, digital agencies, PR agencies […]